Today's topic for COM 639 is about how YouTube can be used in the PR world.
I believe there are several ways and/or angles that this can be accomplished. The first idea that comes to mind is actually demonstrating and/or explaining the actual function and purpose of the organization/event/campaign/program/product. A second angle that could be done would be to have general public speak about their positive experiences with the organization/event/campaign/program/product. A third option is just to show the successes of the organization/event/campaign/program/product in its natural environment which allows the viewer/costumer to draw their own conclusions of how great the organization/event/campaign/program/product is or could be.
There are several strengths to using YouTube in PR. You have endless oppurtunites of audiences you can reach. Another strength of using YouTube in PR is you are not limited to a 30 second or 1 minute slot like one would be if using a general radio or TV advertisement. A third strength is that it has endless possiblities to grow on the internet. Just Because you only posted something to YouTube does not mean that that very same video won't show up on random social networking pages, Digg, or a personal website. It goes on and on.
There are also possible weaknesses to using YouTube in PR. One weakness that first comes to my mind is risk of reputation. YouTube may not always be the most professional way of getting the word out. Secondly, one must remember there is no way of preventing someone posting something negative about the organization/event/campaign/program/product. This can totally defeat the purpose of the orginail posting talking about the positive aspects. A third weakness to using YouTube for PR is that not everyone uses the internet and/or YouTube so that automatically eliminates exposure to that population.
The primary public of YouTube varies depending what source you are looking at. Even so, it is crucial to get the population one is targeting to watch the YouTube video you have created for your organization/event/campaign/program/product. There are a few good ways to get your target population exposed to your video. First, you can post it to your general website so those who are seeking information can have easy access. Second. find blogs/forums or start them that are dissussing your organization/event/campaign/program/product and post the YouTube video. Third, you can begin to add the video to social networking groups that people can join if they are interested in your organization/event/campaign/program/product. A fourth idea would be trying to get some exposure on websites like Digg or the like where the popularity of the video can landon a high hit webiste's home page.
Monday, September 29, 2008
Sunday, September 21, 2008
My Future
Hello all,
I suppose the best way to treat this blog is much like a journal. I have been assigned to do this blog originally for a class, but I'm sure I'll continue it long after.
The class I'm taking is COM 639-Concepts and Analysis of Public Relations. I am working toward my Masters in Communication with an emphasis in PR. I plan to use this degree to do PR for a hospital. I love talking in front of large groups and planning events so PR just seems like a natural choice. This is actually my first PR class, so I guess I'm about to find out if it was the right choice or not. So far I have really enjoyed it!
I am currently employed as an ER Nurse which is totally a world unto its own. Oh the stories I could tell, but we'd be here all day. Basically, I knew God had called me to help others and I love being a nurse to do so. Whether I help others with direct patient care or educate the public on health issues when I achieve my PR position, I know that is where God wants me to be. And usually I'm pretty good at it. Like I said though, ER nursing is a world unto its own. It is beginning to make me more cynical and be annoyed with the human race in general (related to drug seekers, people that come to an emergency room for a sniffle and take up all my time when I could be giving better care to someone who is REALLY sick, medicaid in general, drunk idiots that decide to drive and kill people, etc) . This makes me think it's about time for me to get out of ER nursing and move on to a different area. I really enjoy geriatrics and cardiac patients. They really need help and are usually appreciative of the care they receive. Old people are the best! For some reason I have always enjoyed the company of those who are quite a bit older than I am. After that for a few years, I'm hoping to be done with my communication degree.
So, this leads into my near future. I'm getting married! The big day is April 25, 2009. It will be here before I know it, I'm quite sure. I am marrying a man named Aaron and wow is he amazing!!! I could go on and on about how lucky I am, but basically it boils down to that he is sometimes even nicer to me than my mom. Need I say more? We got engaged on the 4th of July this past summer. It was quite a surprise and VERY romantic! We were alone on my Mom and Dad's boat on the Lake of the Ozarks watching the fireworks. The next thing I knew Aaron had our song playing in the background and was down on one knee!! AMAZING!
We have been dating for just about 2 years now. Our families are very similar and we were raised almost identically. He is from Oklahoma though. I am from all over Missouri basically. (Basketball coach brat). I could also go on and on about how perfect we are for each other, but again we'd be here all day.
Anywho...We plan on buying a house here in the Springfield area this spring. We'll probably live here until I finish school (another 3 years or so) and then move to wherever I can get a job. I hope it will be away, far far away. I've never lived outside Southwest Missouri and I'm soooo ready to get out! But, Mike Peters at St. John's even sounded interested in what I was doing, so who knows?
Well, that about wraps it up for now. Until later.
I suppose the best way to treat this blog is much like a journal. I have been assigned to do this blog originally for a class, but I'm sure I'll continue it long after.
The class I'm taking is COM 639-Concepts and Analysis of Public Relations. I am working toward my Masters in Communication with an emphasis in PR. I plan to use this degree to do PR for a hospital. I love talking in front of large groups and planning events so PR just seems like a natural choice. This is actually my first PR class, so I guess I'm about to find out if it was the right choice or not. So far I have really enjoyed it!
I am currently employed as an ER Nurse which is totally a world unto its own. Oh the stories I could tell, but we'd be here all day. Basically, I knew God had called me to help others and I love being a nurse to do so. Whether I help others with direct patient care or educate the public on health issues when I achieve my PR position, I know that is where God wants me to be. And usually I'm pretty good at it. Like I said though, ER nursing is a world unto its own. It is beginning to make me more cynical and be annoyed with the human race in general (related to drug seekers, people that come to an emergency room for a sniffle and take up all my time when I could be giving better care to someone who is REALLY sick, medicaid in general, drunk idiots that decide to drive and kill people, etc) . This makes me think it's about time for me to get out of ER nursing and move on to a different area. I really enjoy geriatrics and cardiac patients. They really need help and are usually appreciative of the care they receive. Old people are the best! For some reason I have always enjoyed the company of those who are quite a bit older than I am. After that for a few years, I'm hoping to be done with my communication degree.
So, this leads into my near future. I'm getting married! The big day is April 25, 2009. It will be here before I know it, I'm quite sure. I am marrying a man named Aaron and wow is he amazing!!! I could go on and on about how lucky I am, but basically it boils down to that he is sometimes even nicer to me than my mom. Need I say more? We got engaged on the 4th of July this past summer. It was quite a surprise and VERY romantic! We were alone on my Mom and Dad's boat on the Lake of the Ozarks watching the fireworks. The next thing I knew Aaron had our song playing in the background and was down on one knee!! AMAZING!
We have been dating for just about 2 years now. Our families are very similar and we were raised almost identically. He is from Oklahoma though. I am from all over Missouri basically. (Basketball coach brat). I could also go on and on about how perfect we are for each other, but again we'd be here all day.
Anywho...We plan on buying a house here in the Springfield area this spring. We'll probably live here until I finish school (another 3 years or so) and then move to wherever I can get a job. I hope it will be away, far far away. I've never lived outside Southwest Missouri and I'm soooo ready to get out! But, Mike Peters at St. John's even sounded interested in what I was doing, so who knows?
Well, that about wraps it up for now. Until later.
Monday, September 15, 2008
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